Which customers stopped coming, what they were worth, and why.Then we bring them back and prove it.
ILLUSTRATIVE Example math. Your Revenue Report counts your own: how many, and what they were worth.
COUNTED, NOT GUESSED
The customers who stopped coming, sorted: left after one or two visits, regulars who went quiet, no-shows. Each person counted once.
IN DOLLARS YOU CAN CHECK
What they spent with you, and what bringing some back is worth, with every number labeled: yours, ours, or an assumption.
ASK, BRING BACK, MEASURE
We ask them why, in your business’s voice, bring back the ones who want to come back, and measure it against a group we held back.
Getting your Revenue Report
No call needed.Pick whichever is easier.
Answer a few numbers
Two minutes at behaviorproof.ai/start. We build the report from your numbers and our planning assumptions, and label which is which.
Authorize a read-only export
Tell us in writing that you’d authorize a read-only export of your visit history. John sets up a secure transfer. Your customer data never goes through email or a message thread.
John reviews every report before it reaches you.
More than one location
They quit one studio.They’re still paying at another.
Per-studio reports count those members as lost. Nobody has priced it. A Revenue Report reads the whole member base by location: which studio lost the most, what those members were worth, and who simply moved.
| Studio | Per-studio report | Moved studios | Gone |
|---|---|---|---|
| Studio A | 396 | 137 | 259 |
| Studio B | 278 | 95 | 183 |
| Studio C | 196 | 79 | 117 |
DEMONSTRATED Run on invented test records. 870 members look lost studio by studio; 311 of them moved to another studio.
What the why looks like at a gym
She didn’t quit.The 6am class was full.
Dana stopped coming in and nobody knew why. BehaviorProof asked. Thirteen other members had the same problem. One new class brought them back.
- THE CONVERSATIONSEP 10
Dana stopped coming in. BehaviorProof checked in and asked why. Dana: “I can only train at 6am now, and it’s always full.”
- THE PATTERNSEP 12
13 other members said the same thing.
- THE DECISIONSEP 24
The gym opened a 5:30am class and invited all 14 members by name.
- WHAT CHANGEDOCT
Dana is back three times a week. 9 of the 14 came back.
What’s live, what’s demonstrated, what’s proposed
Sam answers Vantage Peptides clients by text every day. The John Schaefer Health coaching archive, 622 clients and 331,804 messages, is where the conversation method was built.
Built and run on test data, for one location and across locations. The conversations in the demo are illustrative.
For outside businesses: results measured against a held-back group, studio by studio, and rolled up across a franchise group. Not running yet.