Privacy policy
Last updated October 27, 2026
The short version. We use customer information only to send the messages a business has asked us to send, inside the limits that business sets. We never sell it. We never share mobile numbers or texting consent with anyone for their own marketing. We never use it to train AI models.
Who we are
BehaviorProof ("we", "us") helps businesses follow up with their own leads and customers by text and other channels, on behalf of and in the name of that business. You can reach us at john@behaviorproof.ai.
Two kinds of people this covers
- Business owners and staff who visit this site, fill in our forms, or use BehaviorProof for their business.
- Customers of those businesses who receive messages sent through BehaviorProof. For you, the business you have a relationship with decides what is sent, and its own privacy policy also applies.
What we collect
- What you put in our forms: your name, role, business name, email, mobile number, and what you tell us about your business.
- Files you choose to send: if you attach an export from your CRM on our forms, phone numbers and email addresses are removed in your browser before anything is sent to us.
- Customer information a business connects: when a business signs up, we read contact details, visit or purchase history, and message history from the systems it connects, with read-only access where the system allows it.
- Messages: the texts and replies sent through BehaviorProof, and whether someone opted out.
How this site is used: we use product analytics (PostHog) to see which pages, slides and buttons people use, how long they stay, and recordings of page activity with everything typed into forms hidden. If you opened a link we sent you, that activity is tied to the name on the link so we know you saw it. We do not use advertising cookies or ad tracking pixels, and we never sell this data. Some pages save your form answers in your own browser so you can come back and finish; that data stays on your device until you send it.
How we use it
- To build a business's Revenue Report and playbook, and to send the messages that business approved.
- To answer replies, hand conversations to the business's staff, and report results to the business.
- To honor opt-outs, quiet hours and message limits.
- To contact business owners who asked us to, about their report or account.
What we never do
- We never sell personal information.
- We never share mobile numbers or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes.
- We never use customer information or messages to train AI models.
- We never text anyone who has not given the business their number and agreed to hear from it.
Who helps us run the service
We use a small number of service providers, only to run BehaviorProof, under agreements that limit their use of the data: website and server hosting, a database host, website analytics, an AI model provider that drafts replies (it does not train on our data), and the messaging and CRM platform the business already uses to send texts. Text messages also pass through wireless carriers, as all texts do. We may disclose information if the law requires it.
How long we keep it
We keep a business's data while it is a client and delete it within 30 days of a written request to john@behaviorproof.ai, unless the law requires us to keep it longer. Opt-out records are kept so we can keep honoring them.
Your choices
- Reply STOP to any text sent through BehaviorProof to stop messages from that business. Reply HELP for help.
- Email john@behaviorproof.ai to see, correct or delete information we hold about you. If we hold it for a business, we will work with that business to answer you.
Security
Each business's data is kept separate from every other business's data, access is limited to the people and systems that need it, and credentials are stored encrypted.
Changes
If we change this policy, we will update the date at the top of this page.